Introducing Zoella Beauty

It was tipped as the biggest beauty launch of the year and with over 6 million subscribers on YouTube it is no shock that the range sold out within hours of going on sale.

The launch trended on Twitter for days as avid followers of the Internet sensation shared their first impressions and words of congratulations for the beauty icon’s new range.

Products include the 'Zoella Creamy Madly Deeply Body Lotion', 'Zoella Blissful Mistful Perfume', the 'Zoella Fizz Bar' and a choice of two Zoella make-up bags.

"When life catches up with us we all need space to dream and indulge, so I have created my own special range of bath & beauty loveliness to help you find your happy place," the self-confessed anxiety sufferer has said describing the line.

“Breathe deep, be yourself and drift away on a calming cloud of serene scents, dreamy creams and a fun pop of froth and fizz – trust me, Instant Happy!"

The beauty range was launched with uber chic pink-themed party, complete with 1000 helium balloons and a bronze bath filled with petals.

Fellow YouTube stars such as Tanya Burr (who also has her own make-up range), Marcus Bulter, Louise Pentland, The SacconeJolys and her boyfriend Alfie Deyes all vlogged the event to give fans the inside scoop into the range.

Unfortunately for us the range is currently only available in Superdrug stores across the UK and on FeelUnquie.com but here’s hoping it will hit our stores very soon.

If the launch of her first range is anything to go by, this girl is set to take the beauty industry by storm. She is even feature in this month’s British Vogue.

I'm trying to stay calm about Zoe being in British vogue but I'm struggling bc this is the best thing ever❤️ pic.twitter.com/h6CR8dDnEw

— Felicia-Rene (@feliciarene_) October 3, 2014

And wait …. that’s not all!

Just recently Zoe launched her own #barefacedandwhat campaign in where she urged her viewers to upload pictures of themselves with no make-up on to help promote self esteem in young teenage girls. The hashtag was trending worldwide in the matter of minutes with thousands of girls (and guys) baring their make-up free faces.

Zoe Sugg - one to watch.