Fine Gael MEP for Ireland North West Jim Higgins has said more gardaí are needed to enforce the rules of the road, after igures showed an increase in fatalities by 55% in the last three months.
Nineteen more people were killed from March to June this year than in the same period last year.
Jim Higgins, who is a Member of the European Parliament's Transport Committee, said "tinkering with penalty points and running ad campaigns" would do nothing, if those efforts were not backed up by enforcement.
Meanwhile, the Road Safety Authority has called on parents to teach their children about playing safely near roads as thousands of primary schoolchildren around the country begin their summer holidays this week.