'Social media boosting pioneer numbers'
The Pioneers Association is crediting social media with boosting its membership.
According to the Irish Examiner, nearly 130,000 people in Ireland are pioneers, up from a steady figure of 120,000 in recent years.
The organisation joined social media two years and says that figures from facebook indicate that 2,500 people under 40 - or 65% of their social media followers - have become pioneers.
The Pioneers Association has also praised high profile non-drinkers such as new Rose of Tralee Maria Walsh.