Smithwick's to debut new labels with nutritional information
Smithwick’s will be the first brand in the Irish market to display new labels outlining alcohol content and nutritional information, according to Diageo Ireland.
The new labels will include information such as calories content, grams of alcohol per serving and warnings on drink driving and consuming alcohol during pregnancy.
Diageo Ireland introduced the initiate “to support consumers in making more informed and clear choices when purchasing alcohol products”.
The labelling is part of the new Diageo Consumer Information Standards (DCIS) which comes into force tomorrow.
The company hopes to see the new labelling standards across the Guinness range in early 2017.
“Diageo Ireland is implementing this new labelling standard to provide consumers with clear information about what’s in their glass,” said Oliver Loomes, country director of Diageo Ireland.
“This information comes as part of our commitment to providing the best possible information for consumers, empowering them to make informed choices about what they drink.
“We want to provide consumers with the tools to make positive choices and this initiative is part of that ongoing process”.
Andrew Doyle, Minister of State at the Department of Agriculture, Food and the Marine said: “I welcome the launch of the Diageo Consumer Information Standard.
“Providing clear nutritional and product information, such as number of calories and grams of alcohol, allows consumers to be better informed.
“I am particularly pleased that Smithwicks, a brand rooted in Irish heritage, will become one of the first beer brands in the world to provide this information on its cans and bottles. I look forward to seeing the initiative rolled out across all Diageo brands.”
