No make-up selfies raise €200k in a day for Irish Cancer Society

Up to €200,000 has been donated to The Irish Cancer Society in the last 24 hours as a result of the "No Make-Up Selfie".

No make-up selfies raise €200k in a day for Irish Cancer Society

Up to €200,000 has been donated to The Irish Cancer Society in the last 24 hours as a result of the "No Make-Up Selfie".

The social media craze has grown spontaneously as a viral movement.

It is not directly related to the Irish Cancer Society, but the charity says it's very grateful for all the donations made so far.

The money raised will fund breast cancer services and research.

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