No make-up selfies raise €200k in a day for Irish Cancer Society
Up to €200,000 has been donated to The Irish Cancer Society in the last 24 hours as a result of the "No Make-Up Selfie".
We are overwhelmed with the amount of support received to date with the #nomakeupselfies If you wish to donate €4 you can text PINK to 50300— Irish Cancer Society (@IrishCancerSoc) March 20, 2014
The social media craze has grown spontaneously as a viral movement.
It is not directly related to the Irish Cancer Society, but the charity says it's very grateful for all the donations made so far.
The money raised will fund breast cancer services and research.