Majority of people still listening to radio

New research shows Irish people are still in love with radio, despite the massive growth of digital devices such as iPods and the internet.

New research shows Irish people are still in love with radio, despite the massive growth of digital devices such as iPods and the internet.

The study, commissioned by the Independent Broadcasters of Ireland, showed that 95% of respondents said they listened to the radio that day, with two thirds tuning in for more than two hours.

Almost three quarters are tuning in for news and information, 69% for music and more than a third for companionship.

Eight times more respondents say they sourced news on the radio rather than in a newspaper.

A total of 64% said they are using Facebook while listening to the radio, with 19% said they are on Twitter at the same time.

"This survey confirms the strength of Irish radio and its dominance as an important source of both information and entertainment for the Irish public," said Scott Williams, chairman of the Independent Broadcasters of Ireland.

"Despite the plethora of new media devices, the love affair between Irish radio and the listening public continues. Some 95% of these people listen to the radio every day, with two thirds tuning in for two or more hours on a daily basis. Radio is perceived as offering the human touch, helping to shape the moods and rhythm of the day”.

"We are seeing people listening to radio while online and are being prompted to act by what they hear. The power of radio to drive people online to search for products or information is hugely significant for advertisers and highlights the importance of integrating radio and online advertising campaigns.

"Radio stations have been quick to recognise the potential of the internet and social media and we must continue to capitalise on the growth opportunities it presents for our sector."

more courts articles

Man (25) in court charged with murdering his father and attempted murder of mother Man (25) in court charged with murdering his father and attempted murder of mother
Man appears in court charged with false imprisonment of woman in van Man appears in court charged with false imprisonment of woman in van
Man in court over alleged false imprisonment of woman Man in court over alleged false imprisonment of woman

More in this section

Irish homelessness Government criticised for missing social and affordable housing targets
National Risk Assessment for Ireland Tánaiste urges Israel ‘to show humanity’ and allow more aid into Gaza
Lego set based on RNLI lifeboat could soon become a reality Lego set based on RNLI lifeboat could soon become a reality
War_map
Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited