Irish top chocolate spending poll

The sweet-toothed Irish are Europe’s biggest spenders on chocolate, according to research published today.

Irish chocoholics spend on average €121 each per year on chocolate, over €27 more than Europe’s second biggest spenders, the British, a new report by market analyst Datamonitor reveals.

In terms of overall consumption, the British are in the lead with a yearly feast of over 22lb per person on average, while the Irish are in third position, consuming 18lb per year.

Products such as Mars bars and Kit-Kats are the most popular in Ireland and account for 53% of total volume sales, followed by solid chocolate bars and boxed chocolate.

Dermot Jewell, chief executive of the Consumers Association, said the research carried an important message.

“These statistics have identified an urgent need for more information to be available to the Irish consumer regarding eating habits,” he said.

“The level of consumption needs to be addressed. Of course, a small amount of chocolate is pleasant, but to top the league is really not good.

“We have got to change our eating habits.”

The statistics form part of Datamonitor’s global confectionery report. Research was conducted earlier this year.

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