Fifty-seven percent of people are more likely to talk to a pharmacist before visiting a GP.
The Irish Pharmacy Union has published the findings of a major survey of public attitudes.
Some 705 of respondents also said they were "strongly in favour" of pharmacists being allowed to prescribe some medicines for minor ailments.
When asked if their pharmacist would be a big influence on whether or not they should use a generic or branded medicine, 45% said yes.
The survey was undertaken in March by Behaviour & Attitudes with a representative sample of 1,000 adults.