'X Factor' contestants Ella Henderson and Union J's George Shelley are closer than ever.
The singing hopefuls have previously denied that they are dating, despite sharing a kiss at the finalist's London hotel, but after being spotted holding hands and cuddling at the Pride of Britain Awards on Monday it would seem that things are getting more serious for the pair.
A source told the Daily Mirror newspaper: "George and Ella have been trying to take things slowly because they don't want to be seen as a typical 'X Factor' romance.
"They really connected when they first met but they wanted to get to know each other first before taking the relationship up a notch."
After the tear-jerking event celebrating the acts of brave British citizens Ella, 16, and George, 19, seemed to have had a change of heart, with the source adding: "Now, after spending such an emotional evening together, they are taking things more seriously."
The intimate snaps come shortly after Ella admitted that she hasn't the time for romance while she is still in the competition and guided by Tulisa, explaining: "Right now, everyone is so busy focusing on their music.
"Romance here isn't an option for me, whether I have admirers or not."