White hits back at sell-out criticism
The White Stripes frontman Jack White has lashed out at criticism from fans appalled he has written a tune for Coca-Cola, insisting he never promised he wouldn't "do a commercial".
The Blue Orchid hitmaker has come under fire from his most ardent fans, who claim his decision to work with Coca-Cola is a betrayal.
The angry devotees feel the decision contradicts one White made in 2001 when he turned down an offer from clothing chain Gap to let one of his songs be used in a TV advertisement.
White says: "They (fans) assume someone drove up to my house with a truck full of money and a gun to my head, and said, 'Crack open a Coke on television and give the thumbs up.'
"That's not what happened. I saw a beautiful ad, and I wrote a song for it because I was inspired by it.
"That stuff about the Gap years ago, I even said then that I wasn't saying we would never do a commercial."
