Reebok round up rappers and Roddick
10/02/2005 - 15:07:28Reebok is to launch a new advertising campaign featuring 50 Cent, Jay-Z, Lucy Liu and tennis star Andy Roddick.
The ad campaign, entitled I Am What I Am, is a bid by the company to sharpen its image as a hipper, edgier brand with youth appeal.
The celebrities recall their childhood in the adverts. A Reebok spokesperson said the ads would present "icons who could express a point of view or dispel a certain myth or perception".
