Cowell takes loving himself to next level
Simon Cowell has married himself for Comic Relief.
The music mogul filmed a sketch on Friday which poked fun at his commitment-free attitude and famed vanity as he tied the knot with a lookalike in a church just outside London.
Watching Simon - who wore a white T-shirt and sunglasses - marry his suit-clad lookalike were his 'Britain's Got Talent' co-judges Amanda Holden and Alesha Dixon, 'X Factor' panellist Louis Walsh and JLS singer J.B. Gill, who was a choirboy.
Providing entertainment at the reception were some of Simon's favourite talent show acts, including Jonathan Antoine, Stavros Flatley, Dennis Egal and dancing dog Pudsey.
A source told the Sunday Mirror newspaper: "Simon's reluctance to get married is legendary and many people wind him up about it.
"He's had countless girlfriends and even been engaged, but he's never let anyone tie him down permanently. Now finally he's tied the knot ... for charity.
"Simon gets stick for taking himself seriously, but this shows he doesn't mind laughing at himself."
Simon's spoof wedding will be aired on BBC One on Friday, March 15.