Cowell apologises to anybody embarrassed by biography26/04/2012 - 08:07:04
Simon Cowell has apologised to anyone who had been embarrassed by a book written about him, saying the revelations made him hide under a pillow.
Speaking at the launch party for Tom Bower's unauthorised biography 'Sweet Revenge: The Intimate Life of Simon Cowell', which reveals the reality TV guru had an affair with former 'X-Factor' judge Dannii Minogue and was romantically interested in fellow judge Cheryl Cole, Cowell said he was sorry to anyone upset by it.
"I want to publicly apologise to anybody I embarrassed because I have tried to keep my private life quiet a bit and I do have to apologise to certain people and certain members of my family. That's the score."
Addressing the star-studded party at the Serpentine Gallery in Kensington Gardens last night, Cowell said extracts from the book, which have been serialised in The Sun, made him want to hide.
"I will be honest with you, I spent last week under a pillow in my bedroom. Newspapers were literally banned for a week.
"I always know how bad things are when my head of TV sends me these really sweet messages saying 'are you OK', which means it's really bad."
Cowell, who arrived at the party in his trademark black Bentley, is the first of Bower's 20 subjects to lend their support to their biography.
The 'Britain's Got Talent' judge told the crowd, which included retail guru Philip Green and his daughter Chloe, formula one supremos Bernie Ecclestone and Flavio Briatore and 'Apprentice' star Karren Brady: "Being invited here tonight when Tom called me was rather like a cat inviting a mouse to a dinner party.
"It has been a very interesting year. When I first got the call saying someone was writing a book about me I said 'good, who is it?' They said 'Tom Bower'. Not good."
He said he took advice from Ecclestone, another of Bower's subjects, who encouraged him to invite the author into his life to write an accurate biography.
"I did take Bernie's advice to invite him in. Then I read the serialisation."
However, he said that he had come to like Bower, with whom he had spent many hours, comparing it to Stockholm Syndrome.
"Max Clifford said to me 10 years ago, when I first got on TV and had about five kiss and tell stories and was moaning, that I was taking myself too seriously.
"If someone had said to me 10 years ago 'there's going to be a book written about you about you making loads of money and shagging loads of girls', I would have gone: 'Great - that's why I'm in the music business.'"
He ended his speech joking he would now turn the tables on his biographer.
"While we are here tonight I'm going to announce something quite exclusive, I am not going to do any more television for the next year. I have decided I am going to write a book.
"It may change but I am going to call it 'The Sordid Sex Life of Tom Bower', and we are going to be spending a lot of time together."
Bower told the laughing crowd he was delighted to have Cowell attend the book's launch.
"I've had 20 victims and this is the first time anyone I've written about has wanted to celebrate.
"I reckon there must be something wrong with my writing but I am well assured Simon doesn't like me very much.
"Bernie Ecclestone is here too and it's thanks to Bernie that this book has come to fruition in the way it has because Bernie suggested to Simon to co-operate with me.
"He rang me out of the blue, it was a very nice call, and he lives to regret it."
He said that he remains friends with Cowell, despite previously promising there will be a sequel.
"It's been the most extraordinary trip with Simon. He has admitted in the last week - as The Sun serialised it on the Sunday, Monday, Tuesday, Wednesday, Thursday, Friday - that it was becoming embarrassing.
"I said you haven't seen anything yet. But he's been a great sport and he is a truly great guy and I'm pleased to say he rang me late on Saturday night, just as he woke up, to say we are still friends. Which is rather good.
"No-one will believe this is all for real."
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