Cameras film Cowell's pad to promote online talent search
Simon Cowell has let cameras into his home to promote 'The You Generation'.
The music boss agreed for his luxurious London pad to be filmed in a new promotional video for his online talent search channel, giving fans a glimpse into his life and showing off the spotless modern interior.
Simon is a big fan of minimalist décor, and the only ornaments in his house are huge scented candles and vases filled with white roses placed on every surface.
One of the plush pad's most enviable features is a special remote control which creates an instant fire in his front room with just one click.
It appears Simon likes his house to be run like his TV ventures - efficiently and orderly - as the cushions on his metallic-coloured sofas are placed perfectly symmetrically.
The 53-year-old star's pristine abode also boasts an elegant dining room which seats 10, with a Steinway grand piano taking pride of place.
Simon has teamed up with YouTube to create global audition channel 'The You Generation', which allows musicians, photographers, make-up artists and people with "unconventional and original talents" to audition via a video showcasing their special skills.
Simon's record label Syco will then judge the best worldwide entries and award several winners with a grand prize offered at the end of the year.