What does the fox say?
The next Gangnam Style is here, apparently, and it's brought to us by two Norwegian brothers prancing about in the woods dressed in slightly disturbing animal costumes and posing the perennial question:
"What Does The Fox Say?"
(TVNorge via YouTube)
You might look at it in complete and utter bafflement - hell, we did - but the numbers don't lie.
Fourteen million YouTube views and counting.
Big blue eyes
And digging holes
Up the hill
Suddenly you're standing still
The tune is the brainchild of, Bård and Vegard Ylvisåker, also known as the Ylvis Brothers, and was intended to be a promo clip for the new season of their comedy series, which debuts on Norwegian television today.
What makes it stand out from the slew of YouTube dross is the fact that is is produced by top Norwegian studio wizards Stargate, the duo behind massive pop hits such as Rihanna’s 'Diamonds', Katy Perry's 'Firework' and Beyonce's 'Beautiful Liar'.
While “The Fox” was made to promote the show's premiere tonight, its international success has come as a surprise to the Ylvis duo.
"It was released to get some attention in Norway," Bård Ylvisåker told Billboard.
"Beyond that we hadn’t even thought about it, it’s really crazy."