Just in time for the autumn/winter season, here's the fashion accessory you've always wanted - the Selfie Hat.
Yes, this is an actual thing that exists, described by its makers as "allowing the wearer to take selfies from 360-degrees using the hat".
Hold your outrage though - it's all a clever marketing stunt by computer and tablet maker Acer, who collaborated with designer Christian Cowan-Sanluis for the release of their new Iconia A1- 840 tablet.
"The sombrero style hat spins 360 degrees and has an integrated Acer Iconia A1-840 tablet which enables struggling selfie takers to find their best," according to the blurb.
The concept piece was released to coincide with London Fashion Week with the sparkling pink design described as "a nod to an outfit Cowan-Sanluis previously made for Lady Gaga".
Lovely.
We'll take two.