So we've already had the very sweet John Lewis Christmas ad - but they haven't got the monopoly on festive, soppy reminders to go shopping this Christmas.
Boots have also released their contender for "Advert Most Likely To Make You Weep" while Marks and Spencer have gone a bit more glamourous with their two Christmas fairies 'Magic' and 'Sparkle'.
So is the Boots weepy family affair your favourite?
Or do you prefer the Marks and Sparks sequined dream?
Maybe you hate them all.
Fair enough.