One of the best things about Twitter is the ability for brands to reach out directly to their customers - and it leads to interactions like this one.
Joe Lee tweeted this throwaway jibe about his mother being on "the absolute poverty Tesco Mobile".
But whoever runs Tesco Mobile's Twitter account took notice and delivered this on point comeback.
Nah the worst thing is your own mother blatantly ignoring your calls.
— Tesco Mobile (@tescomobile) July 3, 2016
Oooooh.
And the sass didn't stop there
Somebody get the aloe vera 🔥
— Tesco Mobile (@tescomobile) July 4, 2016
What are you waiting for?
— Tesco Mobile (@tescomobile) July 4, 2016
Someone is having a lot of fun at work.