Tesco in buttermilk branding #fail (NSFW)

UK mega-retailer Tesco has found itself under the social media spotlight after a picture of two of its cartons of buttermilk went viral over the weekend.

The image, taken in a Tesco supermarket in Ireland and posted to Reddit yesterday by user andyburdens, shows the exterior branding of the two cartons which, when viewed with a certain squint (and frame of mind, it has to be said) look suspiciously like what can politely be called 'a gentleman's undercarriage'.

See for yourself.

See it?

As one Reddit user wrote, 'the small crease on the right made a huge difference lol'.

A link to the product on Tesco's Irish website meanwhile proves that it's not a photoshop job.

But is it intentional or just a… cock-up? (sorry)

"They (Tesco designers) knew exactly what they were doing," claimed Redditor Sherman 1865. "It's not uncommon."

We'll give them the benefit of the doubt for the moment, tbh. And in the meantime… let the jokes flow.

By Conor Hallahan

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