Clothing retailer Zara have found themselves under fire after they used a picture of slim models to promote its ‘love your curve’ campaign.
The advertisement shows the models posing in what are advertised as their 'body curve jeans'.
Although the posters have been displayed in stores since the beginning of February, the campagin was brought to light after Today FM presenter Muireann O’Connell spotted the poster in a Dublin store.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Since tweeting the picture, the radio personality added that it was the fault of the marketeers and not the models in the photo.
Can i just say, this is nothing to with the models. It's the marketeers that have distorted their image & fucked up.
— Muireann O'Connell (@MuireannO_C) February 28, 2017
There is no doubt that slim women can too rock curves but the fact that the clothing retailer is promoting a denim range promoting curves without using a range of different body types,is something that has outraged shoppers.
Love your curves - @ZARA pic.twitter.com/4ERvTka2sO
— Bert Swattermain (@BertSwattermain) February 28, 2017
ZARA DO YOU KNOW WHAT CURVES ARE pic.twitter.com/NjJaPnCNx2
— Matilda Davies (@matildakdavies) February 28, 2017
@ZARA I'd have a word with your advertising department.....curves?.....where?... pic.twitter.com/Ela4HiUsdO
— Millie Faulkner (@MillieatLRC) February 15, 2017
As long as the curves fit into the small size, no @ZARA?
— Bea (@BeaPrietoP) February 15, 2017
Siempre que las curvas quepan en la talla S, no @zaraes? #WrongPhoto #Yaosvale pic.twitter.com/xjMx7MK8na
Zara are yet to reply to a request for comment.