PICS: Controversial Paddy Power referendum ad divides opinion
Paddy Power took to the streets of Dublin this morning with a controversial billboard promoting odds on the upcoming marriage equality referendum.
The ad is doing the rounds in the capital on the back of a lorry and depicts two men wearing balaclavas kissing with the phrase Tiocfaidh Ár Lá (Our day will come).
In a press release Paddy Power said: “Our latest betting on the referendum makes it look rosy in the garden for the YES camp but don’t be surprised if the NO vote comes from behind to give us all a surprise. In the words of Alex Ferguson, it’s squeaky bum time!”
The reaction on Twitter to the ad has been mixed and may be leaning towards the negative on social media.
Well that new @paddypower advert will get people talking...
— Christopher Bailie (@duff91) April 27, 2015
Well played @paddypower - Tiocfaidh ár lá "Our day will come" #marriagequality #VoteYes #May22 https://t.co/YZVIg6Sysy
— Róisín Kirby-Bourke (@RoisinKirby) April 27, 2015
@paddypower even worse than the surrogate ad on the no campaign. WHAT were you thinking???
— McFluffy (@lainomac) April 27, 2015
You have to bow down to paddy power for this. Clever bastards. pic.twitter.com/je2uh66Tc8
— The Blindboy Podcast (@bbboatclub) April 27, 2015
The vote on the marriage equality referendum takes place May 22.
