Santa was on the ball recently when he came across a snoozy tot in the queue to see him in the States.
Six-month-old Zeke was being treated to his first visit to Santa in a shopping centre in Indiana when, according to his dad Donnie Walters, the little tyke gave a big yawn and crashed out on his dad's shoulder.
But rather than have the family potter around the shops waiting for the wee lad to wake up, Santa had a better idea. The cutest Santa photos you've seen.
Since they were posted on Facebook last week, they've clocked up nearly half a million likes and been shared more than 200,000 times.
Just imagine, he's had a photo shoot that has made him famous, and he was asleep the whole time.
He's since been made into a Christmas card.
His fame has grown so much, the poor wee man has to disguise himself to keep away the hordes of adoring fans.
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