Over on ITV's Good Morning Britain, things got a little silly yesterday.
Presenters Susanna Reid and Ben Shepherd were talking to their showbiz correspondent Richard Arnold when there was the unmistakeable noise of... well, a fart.
Richard was quick to blame a squeaky couch but it was too late for Susanna who collapsed into an uncontrollable fit of laughter leaving it up to Ben to try maintain composure as Richard swiftly left the set - presumably never to be seen again.
Okay so it's a little juvenile but we dare you not to giggle - Susanna Reid has a very infectious laugh.
So was it the couch? Will we ever know for sure?