Seems like it comes earlier every year...
Arthur's Day falls this Thursday, and as ever organisers Diageo have promised to 'showcase Ireland's creativity' in a celebration of the black stuff.
But this year there appears to be a growing groundswell of disquiet in the runup to the event, with doctors among the dissenting voices warning that the event glorifies the consumption of alcohol in a country that has an unhealthy relationship with drink.
Now a song written by Christy Moore some months back has been adopted as an unofficial anthem of the 'anti-Arthur's Day' movement.
In the tune Moore describes the event as an 'alcoholiday' and sings:
However despite the criticism Diageo has defended the event, saying said Guinness was showcasing emerging Irish music talent by offering them a stage at over 500 music events.
The company said it had implemented a responsible drinking awareness campaign around Arthur’s Day and given clear advice to pubs creating their own events.
In particular, it was encouraging all 500 participating pubs to give our free water and food at the larger ticketed venues.
The Royal College of Physicians of Ireland will hold a public meeting in Dublin tonight to discuss the country’s relationship with alcohol.