We don't know if this frustrated gentleman thinks he's dealing with a chainsaw, a lawn mower (surely not - he's inside after all) or another household appliance, but we can tell him it definitely isn't pull-cord operated.
His sounds of herculean effort show how determined he is to make the damn machine work.
Now, we’re no engineer, but these things we know are true:
1. It’s a hoover. Our mam has the same brand. Otherwise, we wouldn’t have had a
.2. That black square with sticky-outey bits on the end? That’s a plug.