A TV presenter has sparked outrage in France after he kissed a woman's breast on TV when she rebuffed his requests for a kiss.
The woman, called Soraya, was taking part in a game show skit that was parodying the recent robbery of Kim Kardashian who had millions of euro worth of jewellery stolen from her at gunpoint in Paris.
Soraya, a 21-year-old dancer, was tied up and put in a bath during the reenactment before she was rescued by panellist Jean-Michel Maire on the show 35HoursOfBaba hosted by Cyril Hanouna.
After the sketch, Soraya refused several times to kiss Maire despite Hanouna trying to encourage her by saying: "Just a little peck on the cheek".
She was then left mortified after Maire lowered his head and kissed her right breast.
It left French TV viewers outraged with many calling it "sexual assault" as it sparked more than 250 complained to the media regulator, The Superior Council of Audiovisual (CSA),while others called for Mr Maire to be prosecuted.
Some vented on social media in disgust: ”Soraya has already had to say she didn’t want to be kissed — what the other a****** decides to do is kiss her breasts.”
One Twitter user, @CecileDuflot, said: "Can we be angry at Trump and tolerate this? This woman clearly said no. And he forced himself on her... This must change."
On peut hurler sur Trump et tolérer cela ? Cette femme dit non, clairement non. Et on l'y oblige... Il faut que ça change. https://t.co/3scCT4pQpF
— Cécile Duflot (@CecileDuflot) October 14, 2016
France's Minister for women's rights, Laurence Rossignol, said: "Even as part of an entertainment programme, when a woman says no it means no. I have alerted the regulator about this sex assault."
Même dans une émission de divertissement, quand une femme dit non c'est non. J'ai saisi le CSA de cette agression sexuelle #TPMP
— Laurence Rossignol (@laurossignol) October 14, 2016
Marianne reported that Mr Maire had "laughed about" the episode after watching it again backstage.
The BBC reported that he tweeted a sort-of apology afterwards, but the show's host wasn't convinced that the apology was "that serious".
Sorry, c'est le bras du singe 😳#35heuresDeBaba #tpmp #jemedisaisaussiilalespoilstresroux
— Jean-Michel Maire (@jmmaireofficiel) October 14, 2016
Soraya told L'Express magazine she had been shocked by Mr Maire's act, saying: "I'm a human being, not just an object."