Mammy rap is latest viral hit
A little-known actress rapping about her "snot-stained sack" and diet of "leftover fish fingers" has become the latest YouTube viral sensation.
Clocking up over two and a quarter million hits since being uploaded on December 19, 'The Motherhood' - featuring the lyrical stylings of 32-year-old Rachel Donovan - has hit home with an online audience who can identify with complaints such as: "Sleep deprived / And under house arrest / Think I'd sell both kidneys just to get some rest."
WATCH: 'The Motherhood' (Source: YouTube/FiatUK)
But with observations such as "Work vs. home is a mental combination / With my elbows deep in infant defecation" they have a bona fide online hit on their hands, the subject matter even prompting a blog post from The Guardian on how the video "captures the essence of modern motherhood".
"I'm living it large, and by large I mean bigger," raps Rachel, surrounded by kiddie detritus while one of her brood smears yoghurt on her laptop. "At least now I know the difference between a tractor and a digger."
"I'm expressive / I express all the time / Because the doc said / To not breastfeed is a crime."
It's all cunningly interspersed with shots of a shiny new Fiat 500L and the heroine looks suspiciously groomed for a mother-of-three with "sick on her coat" - but what harried mammy can't identify with lyrics like "Joined a book club / Just so I could drink some wine"?
Rachel - who also starred with Cillian Murphy in 'Breakfast on Pluto', fact fans - and her brood have some way to go before they catch up with the hip-hop breakout sensation of 2012 - a certain portly South Korean pop star with a weird horsey dance, whose 1.14bn hits for 'Gangnam Style' made it the most popular YouTube video EVER - but 'The Motherhood' is that precious example of marketing gold. An ad that people want to watch and share.
"I'm a school run taker, fairy cake baker, deal maker, orgasm faker," raps Rachel.
"Nit raker, rattle shaker, cheese grater, night-time waker.
"I'm a placater. Peacemaker."
Peace out, etc.
We think 'The Motherhood' pulls off the feat of being funny enough to share, but the history of rapping in advertising is an ignominious one.
Here are 3 crap ad raps that should have stayed on the drawing board.
1. Fleetwood would, would Fleetwood
Sounds like a rap battle between two readers at Mass. Fleetwood could, but shouldn't. (YouTube/cerebro1)
2. Moy Park Chicken
Do everyone a flavour and never darken our airwaves again. (YouTube/TheMoyParkChicken)
3. That camel thing on Nickelodeon
If you have small kids, you probably watch Nickelodeon. If you watch Nickelodeon, you'll probably have seen this. WARNING: IT CANNOT BE UNSEEN (YouTube/GabiH20video)
And how to do it right. Old skool.