A letter from a 1974 Lego set has drawn widespread praise online for its progressive views on what boys and girls are 'supposed' to play with.
First shared on Reddit by user fryd_ first on Saturday, it quickly rose to the top of the front page with many praising the company's egalitarian values and others expressing the view that they were no longer Lego's first concern.
Lego came under fire last year for the above marketing campaign which many saw as unnecessarily focused on sterotypically 'girly' things - unusual for a toy that has been traditionally gender-neutral.
In a comment to i100, Emma Owens of Lego UK and Ireland disagreed:
"The text remains relevant to this day – our focus has always been, and remains to bring creative play experiences to all children in the world, based on the Lego brick and the Lego system – ultimately enabling children to build and create whatever they can imagine."
And while some people questioned the letter's veracity, Lego confirmed that the letter was part of a pamphlet showing Lego doll house products targeted at girls aged four and up from the 1970s.