Everything that wasn't football at the Super Bowl
Bruno Mars and the Red Hot Chili Peppers half-time show, Captain America and Spiderman, and really really expensive adverts – here's all the stuff from America's biggest sporting event that has nothing to do with hand-egg.
After all, we all know that there's only about 11 minutes of actual play time in an NFL game, so it's all the other things that people really come for while they eat their buffalo wings.
Bruno Mars – he of 'Marry You' fame, who is A Big Deal in the US – took to the main stage in front of the world for the famous halftime show. And, by all accounts, he knocked it out of the park with a little help from veteran rock stars the Red Hot Chili Peppers.
The fact that it was about -10C didn't seem to stop the lads taking their shirts off either. (If you're only watching to see what the Peppers look like now, they come in at about eight minutes).
Jerry Seinfeld reunited the 'Seinfeld' cast for a promo of his web series 'Comedians in Cars Getting Coffee.'
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Well, not really. It was actually a bit of clever marketing, but everyone got very excited on Twitter.
The Super Bowl's advertising slots are some of the biggest in American TV (and we'll get to them below), so big summer blockbuster movies tend to take the opportunity to unleash their trailers. This year, we got two superhero flicks – the Amazing Spider-Man 2 and Captain America: Winter Soldier.
Spider-Man in particular looks pretty nifty, with Green Goblin and Electro in full view.
Oh, and we may have had enough of Michael Bay's transformers, but DINOBOTS. Yes, there's Optimus Prime riding a T-Rex, delighting eight-year-olds everywhere.
And the Captain America trailer got an extended cut, showing us more of what to expect:
Ah sure the ads are always the best bit. There were lots of them, too, but here's a few daycint ones.
McDonalds took the internet's activity of 'bad lip reading' and gave it a football twist:
Jack Bauer is coming back with another round of '24', and he's going to London, which will be absolutely hilarious.
Toyota got a hand from everyone's favourite stuffed puppets.
While Jaguar got some evil-sounding British men to sell its cars.
Audi got creepy and weird with its Doberman-Chihuahua.
And T-Mobile took advantage of football star Tim Tebow's complete lack of employment with a clever little ad about "no contracts":
All the confirmation you need that internet videos are the better way to enjoy this sport. And we thought Lansdowne Road DARTS were bad.
Whoa: Massive post-#SB48 crowds wait for @NJTRANSIT on platform: http://t.co/7kd2NTAgzK #SuperJersey pic.twitter.com/tsTPF5jZZC
— njdotcom (@njdotcom) February 3, 2014
There was lots more, of course, from one of America's biggest days in broadcasting. Let us know if we missed anything good in the comments.
Oh, and Seattle won.
