Following the O2 Big Ad For Small Business competition, Brian O'Driscoll got on board to promote Midland Travel.
But, he had a bit of difficulty with the language.
In fact he was actually cringing. He begins by introducing the winner of the competition as 'Totes Amazeballs' before stopping himself and protesting to the script.
"I am not saying that," he insists.
When the director identifies with the rugby star's problem he suggests other words to describe the business such as: "Totes Amazing", "Cray Cray", "Awesometacular", and "Snex" (Smart and Sexy, apparently).
After a ream of worse suggestions, O'Driscoll stops him with an eye roll and begrudgingly agrees to go with the best of a bad bunch.
"TotesAmazeballs"