All news is local, as they say, and for the Torquay Herald Express, James Bond actor Roger Moore's trip to town made the paper.
So, naturally, they took a local spin on the actor's enjoyment of the local award-winning pub's cuisine - but accidentally got his order wrong.
The results - via The Media Blog - are pure, unadulterated genius.
'007 legend Roger Moore shuns scotch egg for ham hock terrine enroute to Torquay' - what a headline.
The story, with that glorious headline, is still live, along with the original controversial edition.
And, the paper reports, "It was washed down with half a pint of local ale." Which, we're sure, was neither shaken nor stirred.