A full-time fashion blogger gives her top tips on how to turn your hobby into a career
London Fashion Week is just around the corner, which means that we’ll be seeing a lot more fashion-related content from your favourite bloggers throughout the week.
If attending fashion shows, writing about trends and brushing shoulders with industry big shots sounds like your dream life, you’re in luck. We chatted to Em Sheldon, creator of beauty, fashion and lifestyle blog Em Talks, to see what it takes to become a full-time blogger.
What are you doing for fashion week?
For fashion week I am attending a number of shows and also, going to some fun lounges in-between shows. Fashion week is a great opportunity to discover new designers, see up and coming trends but also, I love to get inspired by street style around London during fashion week.
Is blogging really your full-time job?
Yes, I blog full time. I started my blog mid-way through 2012 and by 2015 I was blogging full time.
How did you get so many followers?
I find just being yourself is what really gains followers. I pride myself on just being me and actually it’s my personal and most raw posts that result in interaction and followers.
What does an average day consist of for you?
Every day can be different in the blogging world, one day I could be in London, the next day Manchester doing a shoot and the next day back to London for example. Some weekends I could fly to Paris or Munich depending on what my schedule looks like.
An average day generally consists of waking up and answering emails straight away, then heading to a spinning class to keep fit, then straight to meetings. Usually I try to do my meetings back to back so I can time everything. Then maybe a launch event followed by an evening event. In between this, there’s shooting outfits, product shots, editing them, uploading them and then writing the content.
Blogging is seen as easy by many but actually, we produce content, edit that content, shoot that content, write that content and then promote that content. It really is a 24/7 job, not only do we edit our blogs but we have to run social media accounts at all hours too.
What’s your advice for those who want to make it as a professional blogger?
I’d say nowadays, content is key. So many bloggers have completely upped their content game and are producing such quality work however. People like blogs because there is personality behind it, still let your individual personality shine through, don’t be scared to talk to your audience like you’d talk to your best friends! I find that posts where I casually chat and ramble really do get the best engagement.
Did you make any blogging mistakes when you were starting out?
I made so many mistakes and still continue to, no-one is perfect but we learn from our mistakes. I started my blog and did all my images with an iPhone, back then, I thought they looked amazing but looking back, my images were dark and really bad quality!
What advice would you give for taking great photos? Does someone else take them for you?
My advice would be to invest in a good camera, it doesn’t have to cost a lot as there are some great ones on the market at the moment. I use a Sony A7 with a Zeiss lens and I love it. When it comes to product photos, I take my own. When it comes to outfit shots, I find others to take them for me.
What does the future have in store for you?
I own a jewellery store called LVNDR.co.uk and I’m working really hard at the moment to expand that. As well as that, I have some really exciting campaigns and travels lined up for Emtalks and I cannot wait to share them with everyone! Hopefully come May I’ll be working with my own photographer a lot more to ensure all my outfit style posts are of the highest quality.