Twitter are making their homepage more appealing to those without an account
The chances are you use Twitter, but don’t have an active account for posting yourself.
Twitter themselves have identified this type of passive user, and they’re the ones they want to convert to full-time tweeters, so an update has just been announced that looks to do just that.
The homepage on Twitter.com for people who are not logged in will now include a timeline similar to those full users see, with the latest news and trends now visible for them to dive into.
Twitter’s Gabor Cselle explained the new features in a blog post, saying: “Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals.
“Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.”
On desktop the feature will only be available in the US to begin with, but it has already gone live on mobile devices in the UK.
Paul Lambert, another product manager at Twitter, added: “Before today, you could see individual Tweets but it was hard to discover stories and conversations happening on Twitter without signing in.
“Now, you can check out a news story as it unfolds, dive into the play-by-play discussions around a game, and then come back again to see that exchange between two rappers everyone’s been talking about. It’s real-time and straight from the source, just like the Twitter experience for those who log in.”
The logic from the social media site is clear – they are in desperate need of new users, with growth having stagnated before Christmas. Passive and part-time users are said to be huge in number, so Twitter will be hoping that this glimpse into how much information can be accessed from a timeline will persuade them to sign up and engage fully.
Twitter’s share price has been nose-diving in recent weeks and months as the platform struggled to innovate with new features and deal with the ongoing user number issue, and cut staff as well as executives.
Co-founder and CEO Jack Dorsey will be hoping this update sparks some new interest.