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Share sale prompts Mazda stock dive

23/02/2012 - 07:58:15
Mazda stock dived nearly 7% today after the struggling car maker said it will raise about 163bn yen (€1.5bn) from selling new shares to invest in assembly plants and developing new vehicle technologies.

The Japanese company, which makes the Miata sports car, said in a statement it aims to have half of its vehicle production based overseas by early 2016 as part of plans to make its business more competitive.

Mazda’s earnings have been hurt the yen’s sharp rise, the tsunami disaster last year in Japan, flooding in Thailand and the European debt crisis.

Its shares were down 6.8% at 37 yen in Tokyo.

Of the 163bn yen it hopes to raise from the share sale, some 93bn yen will be allocated to developing car technologies focused on fuel efficiency and safety.

The rest will go toward building new car and engine assembly factories in Mexico and upgrading existing assembly lines in Russia, China, Japan and Southeast Asia.

The carmaker plans to introduce eight new vehicles by early 2016 using its Skyactiv technology that improves fuel efficiency by 20% to 30% compared with older models.

It said it continues to seek alliances with other carmakers overseas.

Mazda, which has lost money for the last three fiscal years, is struggling to assert its brand as the relationship with long-time partner Ford withers.

Ford bought 25% of Mazda in 1979, raising it to 33.4% in 1996. But Ford began cutting ties in 2008, and in 2010 lowered its ownership to 3.5%.

Mazda does not have flashy green technologies in its line-up that its bigger Japanese rivals do – such as the hybrids at Toyota or electric vehicles at Nissan.

Apart from the share sale, Mazda is planning to borrow 70bn yen to repay existing loans.

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