Lego profits up 12%
Lego says net profits last year rose 12% to 4.2bn kroner (€575m) as the privately held Danish toy maker continued to capture market share in what it describes as a sluggish toy market.
Sales of Lego’s popular plastic building blocks rose 17 % to 18.7bn kroner (€2.5bn) against DK16bn the year before, the company said today.
Lego noted growth in North America, and in most European and Asian markets.
Classic lines like Lego City and licensed products based on Star Wars, Harry Potter and Pirates of the Caribbean generated the largest sales, but the group says all product lines sold more than expected.
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