New research estimates that Facebook will eventually suffer a catastrophic decline in users.
The study by Princeton University compared the growth of the social networking site to a disease which it says will eventually come to a quick end.
It is estimated the site could lose up to 80% of its peak user base between 2015 and 2017.
"Like the bubonic plague, Facebook will eventually come to an end," writes Eric Markowitz of Vocativ.
For more, see technorati.com.