Facebook launches new anti-suicide tool in the UK

Facebook has launched a new feature in the UK to offer support to users who may be suicidal.

The Suicide Prevention tool has been developed with support from charity Samaritans, and works by asking users to flag and report posts from friends that cause concern. These posts will then be reviewed by a special team at the social network, with help options sent to those the reviewers deem to be struggling.

(Rui Vieira/PA)

A message appears when the person in question next logs in that reads: “Hi, a friend thinks you might be going through something difficult and asked us to look at your recent post.”

The user can then choose to talk to someone – either a friend or helpline worker, or be sent tips and support directly. There is also an option to ignore the offers altogether.

Facebook’s safety policy manager in the UK Julie de Bailliencourt said: “Keeping the Facebook community safe is our most important responsibility. We worked with organisations including Samaritans to develop these tools, and one of the first things they told us was how much connecting with people who care can help those who are struggling to cope – whether offline or online.

(Jonathan Brady/PA)

“People use Facebook to connect with friends and family, and that’s why we’re evolving the support, resources and advice available to people who are in distress and their concerned friends and family members.”

According to the social network, more than half the UK’s population is on Facebook (36 million) – and this reach makes it a powerful resource.

Samaritans chief executive Ruth Sutherland said: “Social media is a great thing, it provides an outlet for many people and it’s a great source of information and support. It’s a way that we connect with our friends, a way of communication. Samaritans welcomes Facebook’s commitment to keeping their users safe in this environment.”


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