Boy wins 'girls in tech' competition - and Twitter isn't happy
EDF Energy state on their website that only one in seven people working in science, technology, engineering and maths (STEM) in the UK is female. So they started a campaign to get girls more involved in these areas – and change perceptions of STEM.
Called Pretty Curious, the competition involved coming up with a connected home bedroom product. All sounds great, right?
But the winner’s been announced – and it’s not a girl.
According to EDF Energy, the competition was later opened up to all 11 to 16-year-olds in the UK and became the #PrettyCuriousChallenge.
@katebevan 2/2 The winner was chosen based on the merit of their idea via a public vote. 3 female & 1 male runners up received prizes ^Clare— EDF Energy (@edfenergy) February 26, 2016
But people really aren’t happy.
And you wonder why some of us become raging feminists... 😈 #prettycurious— Zarina Holmes (@ZarinaHolmes) February 26, 2016
And there’s been a lot of discussion about THAT name being chosen for the campaign.
AND the campaign is called 'pretty curious'? UGH. Badly done, @edfenergy. What kind of message is that to tell girls?— Erin Niimi Longhurst (@ErinNiimi) February 26, 2016