Bord Bia and major Irish food exporters are travelling to China to participate at the SIAL China Food Fair, aiming to further build on Ireland's growing trade there.
China's decision to lift restrictions on Irish beef has significantly increased the representation of Irish meat and dairy exporters at the Ireland Origin Green pavilion.
The Food Fair takes place until Friday and will host up to 3,000 exhibitors from around the world, attracting in excess of 55,000 buyers.
Speaking in advance of the event Aidan Cotter, Chief Executive of Bord Bia, says Ireland has built a solid trading relationship with China increasing the value in exports tenfold over the past 10 years.