Apple named world's most valuable brand
Apple has been named the world’s most valuable brand after the release of its smartwatch and iPhone 6S helped push up sales.
Google is second while Coca Cola came third according to the list of the top 100 brands put together by Interbrand.
Apple is worth an estimated at $170.276bn, according to the report.
Digital companies dominate the list with 13 technology brands in the top 100 - including Facebook – which has seen its value jump by more than half (54%) in the past year – Microsoft and Samsung.
The ranking is based the firm’s financial performance, its influence over customers, and the strength of the brand to command a higher price or secure earnings for the company.
