Tech giant IBM is to create 50 jobs with the expansion of its technology campus in Dublin.
A €20m investment at its site in Mulhuddart will see a new European digital sales centre designed to transform how staff deal with clients online and on mobile platforms by using screen sharing, video conferencing, live text chat and social media.
The new base, which brings staff from the old Ballycollin facility, was opened by Tánaiste and Social Protection Minister Joan Burton.
“IBM is the longest established multinational in the country and one of our biggest employers. I am very proud that IBM has chosen Ireland as a location to develop and push the boundaries of technological innovation over the past 60 years,” she said.
“I am sure this next chapter in the IBM story, with the opening of its digital sales centre, will redefine how the industry interacts with its clients and partners.”
IBM, which set up in Ireland in 1956, has a workforce of more than 3,000 in the country.
The Mulhuddart centre is the company’s multi-language base worldwide and employs specialist IT sales teams working in 19 languages and is a focal point for clients in 21 countries across Europe. It also houses some of the company’s research and software development labs.
The latest investment at the site is backed by IDA Ireland.