Pepsi in gig deal with Twitter
Pepsi is partnering with Twitter to provide streaming videos of live concerts to the soft drink company’s followers on the social networking site.
The deal is part of Pepsi’s new global ad campaign that will also feature a TV ad with singer Nicki Minaj.
The company has yet to say which musicians will be featured for the Twitter concerts this summer.
Terms of the deal with Twitter were not disclosed.
The marketing push comes as Pepsi looks to refresh its business and win back drinkers from Coca-Cola. Pepsi has been losing market share to Coca-Cola in recent years.
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