McDonalds to sell fitness DVDs
McDonalds, the world’s largest fast-food company, is teaming up with a fitness company to sell exercise DVDs at its US restaurants with the launch of its new “happy meals” for adults, the company said today.
McDonald’s, which has been hit with lawsuits blaming it for contributing to the obesity of diners, said it is partnering with responDESIGN, the publisher of Yourself!Fitness, a video game focused on health and fitness.
Under the partnership, McDonald’s will sell exclusive Yourself!Fitness DVDs in the United States from April 25 to May 22 with the introduction of its new Go Active! Happy meal for adults.
The DVDs will feature a virtual personal trainer and offer 15-minute workouts.
Each will focus on a specific programme, including yoga, cardio, core strengthening and strength building.
