Tourism Ireland unveils €50m global advertising campaign
05/12/2005 - 12:27:11Tourism Ireland has unveiled a €50m global advertising campaign designed to boost the number of people visiting the country.
The organisation said it expected the three-year campaign to reach a global audience of 200 million people.
The initiative was unveiled at a function in Dublin where Tourism Ireland and Fáilte Ireland presented details of their marketing plans for the coming year.
