Jay-Z adopts birth name
09/09/2005 - 08:21:37Jay-Z has dropped his hip-hop handle in favour of his birth name and insists he is now to be called Shawn Carter at all times.
The 99 Problems singer issued invitations to an after-show party for London's GQ Awards on Tuesday - but refused to sign them with his recording pseudonym.
Journalists were told: "Please make sure that when referring to him in your article, you call him Shawn Carter.
"It's how he wants to be known now because he's exploring business opportunities in the UK."
The rebranding comes just three weeks after close friend Sean 'Diddy' Combs announced he was shortening the moniker from 'P Diddy'.
