Cinema chain gives Cinderella Man a box office boost
03/07/2005 - 12:39:58Bosses at cinema chain AMC Theatres across America are so hooked on Russell Crowe's boxing drama Cinderella Man, they're offering to give film fans their money back if they don't like it.
The film has failed to set the box office alight in its four weeks on release in the US and AMC Theatres bosses feel the film "is getting lost" among a host of summer blockbusters.
AMC spokeswoman Pam Blasé says: "We felt we needed to bring more attention to it."
It isn't the first time the cinema chain has stepped in to boost a film at the box office - bosses did the same thing in 1988 for Mystic Pizza.
