Fashion chain French Connection expects profits fall
French Connection today said it expected profits to be “significantly below expectations” after its winter clothing offer failed to connect with customers.
The fashion chain said it anticipated full year profits to come in 15% lower than the previous year after an 18% fall in like-for-like sales all over Europe in the three months since August 1.
It said this was due to issues with the make-up of its winter clothing ranges, which it said were “not sufficiently attractive” to customers.
An improvement in this trend during the remainder of the season was unlikely, the group said in a trading update.
French Connection said it had taken steps to strengthen its spring ranges, which it expects to launch in stores in late January.
“We believe these actions should further improve the appeal of these ranges to our customers,” it said.
