Branson to create reality TV show
02/04/2004 - 19:40:30Richard Branson is taking a cue from Donald Trump and has signed on to star in a reality TV show, aimed at creating a new mogul.
The Virgin chief will be the focus of a show that hopes to cash in on the runaway success of Trump's 'The Apprentice', in which he sacks a would-be executive each week.
In Branson's show, tentatively titled 'Branson's Big Adventure', the business captain will whisk hopeful tycoons around the world, dumping one each week on airport tarmac, in his search for a possible successor.
